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Schwarz-Musch, A., Tauchhammer, A. & Guetz, B. (2025). Digital Advertising in the Post-cookie Era: Strategic Campaign Planning Across the Customer Journey. Springer Gabler, Wiesbaden.<\/p>\n\n\n\n
Schwarz-Musch, A., Tauchhammer, A. & Guetz, B. (2024). Digitale Werbung in der Post-Cookie-\u00c4ra: Gezielte Kampagnenplanung entlang der Customer Journey. Springer-Gabler, Wiesbaden.<\/p>\n\n\n\n
Schwarz-Musch, A., Tauchhammer, A., Guetz, B. (2022). Digital Marketing Road Map, Springer Gabler, Wiesbaden.<\/p>\n\n\n\n
Guetz, B. & Bidmon, S. (2023) The Credibility of Physician Rating Websites: A Systematic Literature Review in Health Policy, 132: 104821<\/p>\n\n\n\n
Guetz, B. & Bidmon, S. (2023) Understanding the determinants of adoption and intention to recommend physician rating websites in Patient Education and Counseling, 109: 132.<\/p>\n\n\n\n
Guetz, B. & Bidmon, S. (2022) Awareness of and interaction with physician rating websites: A cross-sectional study in Austria. PLOS ONE 17(12): e0278510.<\/p>\n\n\n\n
Guetz, B., Bidmon, S. (2022). The Impact of Social Influence on the Intention to Use Physician Rating Websites: Moderated Mediation Analysis Using a Mixed Methods Approach in: Journal of Medical Internet Research, 24 (11), e37505.<\/p>\n\n\n\n
Guetz, B., Schwarz-Musch, A., Tauchhammer, A. (2022). Die Zukunft des digitalen Marketings in: value, 20, 91-92.<\/p>\n\n\n\n
Guetz, B., Tauchhammer, A., Schwarz-Musch, A., Schellander, I. (2022). Backen im Web 3.0 in: value, 20, 86-87.<\/p>\n\n\n\n
Schwarz-Musch, A., Guetz, B. (2022). re!think Marketing in: value, 20, 76-79.<\/p>\n\n\n\n
Guetz, B. (2018). Konzeptualisierung und Operationalisierung von Patientenzufriedenheit mit
Haus\u00e4rztinnen und Haus\u00e4rzten in: Junior Management Science 3(3) (2018) 106-145.<\/p>\n\n\n\n
Guetz, B., Herzeg, C., Schwarz-Musch, A. (2022.) Der zufriedene B\u00fcrger 2022 in: Anderwald, K., Hren, K., Stainer-H\u00e4mmerle, K. K\u00e4rntner Jahrbuch f\u00fcr Politik 2022, Mohorjeva Hermagoras Verlag.<\/p>\n\n\n\n
Schwarz-Musch, A., Guetz, B. (2021). Markenf\u00fchrung f\u00fcr St\u00e4dte und Gemeinden in: Stainer-H\u00e4mmerle, K., & Oppitz, F. Handbuch Gemeindepolitik, Verlag \u00d6sterreich.<\/p>\n\n\n\n
Bidmon, S., Guetz, B. (2025).The Impact of Credibility on the Intention to Use Physician Rating Websites: A Moderated Mediation Analysis in: 2025 European Marketing Academy (EMAC) Madrid, 25-30 May 2025, Madrid.<\/p>\n\n\n\n
Guetz, B. & Bidmon, S. (2023) Understanding the determinants of adoption and intention to recommend physician rating websites in Patient Education and Counseling, 109: 132.<\/p>\n\n\n\n
Guetz, B. & Bidmon, S. (2023). The Impact of Credibility on the Intention to Recommend Physician Rating Websites: A Mixed Methods Approach in: European Conference on Health Communication, 15-17 November 2023, Klagefurt.<\/p>\n\n\n\n
Guetz, B., Bidmon, S. (2022). Understanding the determinants of adoption and intention to recommend physician rating websites in: International Conference on Communication in Healthcare, 05-09 Sep 2022, Glasgow<\/p>\n\n\n\n
Bidmon, S., Guetz, B. (2022). The influencing chain of physician rating website usage: a cross-sectional study in Austria in: 2022 European Marketing Academy (EMAC) Budapest, 24-27 May 2022, Budapest<\/p>\n\n\n\n
Guetz, B., Fritz, M., Schellander, I. (2022). Die digitale Baker Journey in: 15. Forschungsforum der \u00f6sterreichischen Fachhochschulen, 20-21 Apr 2022, Villach<\/p>\n\n\n\n
Guetz, B., Fritz, M., Grubm\u00fcller, S. (2022). Die digitale Baker Journey in: Lange Nacht der Forschung, 20 May-21 Jul 2022, Klagenfurt<\/p>\n\n\n\n
Guetz, B., Bidmon, S. (2021). Awareness of and Interaction with Physician Rating Websites: A Cross-Sectional Study in Austria (Bordeaux)<\/p>\n\n\n\n
Guetz, B., Bidmon, S. (2021). The Impact of Social Influence on the Intention to Use Physician Rating Websites – A Randomized Experiment<\/p>\n\n\n\n
Guetz, B., Bidmon, S. (2019). The Credibility of Physician Rating Websites: A Systematic Literature Review in: 18th International Conference on Research in Advertising (Krems)<\/p>\n\n\n\n
Guetz, B. (2019). Konzeptualisierung und Operationalisierung von Patientenzufriedenheit mit Haus\u00e4rztinnen und Haus\u00e4rzten in: Junior Management Science Konferenz (Hamburg)<\/p>\n\n\n\n
Schwarz-Musch, A., Walluschnig, M., Guetz, B. (2020). Die organisatorische Verankerung von Business Development in internationalen Technologiekonzernen. Working Paper No. 4. Fachhochschule K\u00e4rnten, Wirtschaft & Management. URL: www.fh-kaernten.at\/unser-studienangebot\/wirtschaftmanagement\/forschung\/working-paper-series\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" B\u00fccher Schwarz-Musch, A., Tauchhammer, A. & Guetz, B. (2025). Digital Advertising in the Post-cookie Era: Strategic Campaign Planning Across the Customer Journey. Springer Gabler, Wiesbaden. Schwarz-Musch, A., Tauchhammer, A. & Guetz, B. (2024). Digitale Werbung in der Post-Cookie-\u00c4ra: Gezielte Kampagnenplanung<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mitarbeiter.fh-kaernten.at\/bernhardguetz\/wp-json\/wp\/v2\/pages\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mitarbeiter.fh-kaernten.at\/bernhardguetz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mitarbeiter.fh-kaernten.at\/bernhardguetz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mitarbeiter.fh-kaernten.at\/bernhardguetz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mitarbeiter.fh-kaernten.at\/bernhardguetz\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":2,"href":"https:\/\/mitarbeiter.fh-kaernten.at\/bernhardguetz\/wp-json\/wp\/v2\/pages\/7\/revisions"}],"predecessor-version":[{"id":105,"href":"https:\/\/mitarbeiter.fh-kaernten.at\/bernhardguetz\/wp-json\/wp\/v2\/pages\/7\/revisions\/105"}],"wp:attachment":[{"href":"https:\/\/mitarbeiter.fh-kaernten.at\/bernhardguetz\/wp-json\/wp\/v2\/media?parent=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}